T CBMCA 005 2018 negative ion ceramic tile health grade classification and identification 5 pages

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winning the first strategy, how to optimize the organizational structure, how to position the brand, what should entrepreneurs do in today's emotional world. If you want to make the enterprise bigger, how to implement the fast financing and how to develop stably and quickly.

The first chapter is to be a category killer, focusing on market segments 001
1.1, product positioning is more important than anything 002
1.1.1 do a good job in product positioning statement 002
1.1.2 five steps of product positioning 003
1.2 gather market segments 005
1.2.1 Market segments, broad prospects 005
1.2.2 how to gather market segments 006
1.3 to find safety margin, Savage growth 008
1.3.1 Oracle creates legend by margin of safety 008
1.3.2 attention! Savage growth 009
1.4 establish characteristics in target market, Lock in the segment user group 010
1.4.1 mobile phones enter the non mainstream market 011
1.4.2 take their own characteristic road 012
1.5 Jingdong: Super Express Service of e-commerce 014
1.6 vipshop: genuine product discount 017
Chapter 2 choose more than efforts, find the market entry point 021
2.1 customer favorite: variety, great benefit, good experience 022
2.1.1 four entry points for Internet entrepreneurship 022
2.1.2 Amazon's way to success 022
2.2 category selection: in the early stage, we should lead small and beautiful enterprises 025
2.2.1 start a business, and no longer pursue large and complete 025
2.2.2 small and Meicheng entrepreneurship dominated 026
catalog
2.3.3 do platform or brand 027
2.3.1 success and failure of Vanke 028
2.3.2 crisis of vertical e-commerce 029
2.3.3 How to do a good job in vertical e-commerce 030
2.4 how to calculate customer unit price 030
2.4.1 Jingdong creates a virtuous circle with high customer unit price 031
2.4.2 three ways to improve enterprise customer unit price 031
2.5 how to calculate advertising conversion rate 033
2.5.1 business opportunities in twitter marketing 033
2.5.2 five steps to improve conversion rate 035
2.6 beauty community with star social contact as the breakthrough point 042
3.1.1 price is important or value is important 042
3.1 the collection of "advantage value" 042
3.1.2 "advantage value" set 042
3.2 free mode analysis 044
3.2.1 free lunch is not free 045
3.2.2 how to operate free mode 046
3.3 reduce the threshold of new users' first attempt 048
3.3.1 Twitter and AliHow does cloud reduce the threshold of users' first attempt 048
3.3.2 four ways to reduce the threshold of new users' attempt 050
3.4.4 manufacturing advantage price through quotation 051
3.4.1 quotation skills of start-up companies 051
3.4.2 four methods to make advantageous price 052
3.5.5 product combination: Zero gross profit core products + high gross profit supporting products 053
3.5.1 "zero gross profit core products"+ The advantages of "high gross profit supporting products" 054
3.5.2 the three elements of "zero gross profit core products + high gross profit supporting products" 055
3.6 Apple creates an ecosystem, Reshuffle and repricing 056
Chapter 4 founders only do the key 20% 061
4.1 20 / 80 law: only do the key 062
4.1.1 application of 20 / 80 law in management 063
4.1.2 how to use the 20 / 80 law to break through 064
4.2.2 founder's only task: focus on user experience 065
4.2.1 Apple's user experience upgrade mode 065
4.2.2 Six principles of Steve Jobs's extreme user experienceManagement 079
5.1 is quite flat, reporting no more than two levels 080
5.1.1 three factors of flat layout 080
5.1.2 "boundless" global thinking 081
5.1.3 difficulties in realizing flat layout 082
5.2 flat management, Grassroots employees can also make suggestions 083
5.2.1 how ExxonMobil can achieve flat management 084
5.2.2 how to make grass-roots employees take the initiative to make suggestions 085
5.3.3 the company's objectives should be bottom-up 086
5.3.1 "objectives + communication" management mode 087
5.3.2 how to formulate KPI performance targets 088
5.4 give employees the power, Independent decision making 089
5.4.1 implementing the management mode of "employee autonomy" 089
5.4.2 how to let employees make decisions independently 091
5.5 to cultivate enterprise culture, Enhance employee self-management 092
5.5.1 humanized corporate culture 092
5.5.2 successful experience of IBM corporate culture 094
5.6 humanized management in Alibaba, Tell a good story 100
6.1.1 the good story behind the brand6.4 "double 11" stories told by Alibaba and Jingdong 109
6.5 ivvi brand: connect the world with love Don't wait for lack of money to refinance 129
7.5.1 how Yahoo creates the Internet legend 130
7.5.2 analysis of the proportion of shares in the first round of financing 131
7.6 Jingdong's financing route 133
Chapter 8 the development of enterprises should first be stable and then fast 137
8.1 Rome is not built in a day, do not rush to be listed 138
8.1.1 Alibaba listing is not the ultimate goal 138
8.1.2 make full preparation before listing 139
8.2 refine small enterprises, Then picture big 141
8.2.1 Aiwu JiwuStrengthening 141
8.2.2 how to improve small enterprises 143
8.3 debt ratio is too high, Enterprises should stay within the 70% safety line 145
8.3.2 how to reduce the asset liability ratio 146
8.4 Huawei's steady development road 148
8.5 inventory of those enterprises that failed due to expansion 151






















Chapter 1 knowledge base of marketing planning Section 2 Contents and principles of marketing planning section 3 general process of marketing planning Chapter 2 creative basis of marketing planning section 1 content and characteristics of marketing planning creativity section 2 general process of marketing planning creativity section 3

Chapter 1 knowledge basis of marketing planning
section 1 marketing planning and its importance
section 2 Contents and principles of marketing planning
section 3 general process of marketing planning
Chapter 2 creative basis of marketing planning
section 1 content and characteristics of marketing planning creativity
section 2 The general process of marketing planning creativity
section III marketing planning creative thinking
Section IV marketing planning creative methods
Chapter III marketing planning copy basis
section I structure and content of marketing planning book
section II writing of marketing planning book
section III role and type of marketing planning book
Section IV marketing managementPlanning oral report
Chapter IV marketing planning organizational basis
section I types of marketing planning organization
section II functions and personnel of marketing planning
section III selection of marketing planning institutions and cooperation with them
Chapter V Market Research Planning
section I first-hand data research method
section II second-hand data research method
section III Market research questionnaire design
Section IV market research scheme planning
Chapter VI STP planning
section I SWOT analysis
section II market segmentation planning
section III target market planning
Section IV market positioning planning
Chapter VII product planning
Chapter VIII price planning
section II pricing method and strategy planning
section III Price adjustment planning
Chapter 9 distribution channel planning
section 1 distribution channel design planning
section 2 distribution channel management planning
section 3 chain operation planning
Chapter 10 promotion planning
section 1 promotion planning overview
section 2 advertising planning
section 3 personnel marketing planning
section 4 business promotion planning
section 5 public relations planning
Chapter 11 Network marketing planning
section 1 network marketing tool planning
section 2 marketing website platform planning
section 3 network marketing combination planning
Chapter 12 customer relationship management planning
section 1 Customer Relationship Management Overview
section 2 customer relationship management strategy planning
section 3 customer satisfaction and loyalty planning
section 4 Customer relationship maintenance planning
Chapter XIII corporate image planning
section 1 corporate image planningBasic process
section II basic content of corporate image planning
section III timing and issues of corporate image planning
references














Chapter I teacher etiquette overview section I teacher etiquette overview section II teacher etiquette section II teacher image etiquette section I teacher cleaning section II teacher makeup Chapter three teacher's dress etiquette section one dress principle second section female teacher's dress etiquette section three male teacher's dress etiquette section four clothing collocation

Chapter I teacher etiquette overview
section I etiquette overview
section II teacher etiquette overview
Chapter II teacher etiquette
Chapter II teacher image etiquette
section I teacher cleaning
section II teacher's makeup
Chapter III teacher's dress etiquette
section I dress principles
section II female teacher's dress etiquette
section III male teacher's dress etiquette
Section IV Color principle and skills of dress matching
Chapter 4 Teacher's manners and etiquette
section 1 upright standing posture
section 2 elegant walking posture
section 3 dignified sitting posture
section 4 implicit squatting posture
section 5 proper gesture
Chapter 5 teacher's expression etiquette
section 1 Teacher's eye etiquette
section 2 Teacher's smile etiquette
Chapter 6 The teacher's speech etiquette
section I teacher's speech etiquette overview
section II specific application of speech etiquette
Chapter VII teacher's communication etiquette
section 1 telephone etiquette
section II mobile phone etiquette
section III email etiquette
Chapter 8Teachers' Campus scene etiquette
section 1 office etiquette
section 2 library etiquette
section 3 meeting etiquette
section 4 Other campus scene etiquette
main references














the contents mainly include the management foundation of modern enterprises, the quality requirements of modern auto parts operators, the knowledge of auto parts, the purchase management of auto parts, the management of auto parts warehouse, the quality management of auto parts, the operation analysis of auto parts, the display and advertising of goods, the quality of auto parts, the analysis of auto parts operation, the display and advertisement of goods, the etiquette Electronic parts management and business.

Chapter 1 the basis of modern enterprise operation and management 1
1.1 evolution of management theory 2
1.1.1 general characteristics of management 2
1.1.2 formation and evolution of management science 5
1.2 management environment analysis 13
1.2.1 influence of environment on organization 14
1.2.2 characteristics and structure of external environment system 15
1.2.3 general environmental factors 15
1.3 management decision and plan 19
1.3.1 Meaning of decision-making 19
1.3.2 characteristics of decision-making activities 19
1.3.3 decision-making principles 20
1.3.4 decision-making steps 21
1.4 control operation and process 26
1.4.1 meaning of control 26
1.4.2 importance of control 27
1.4.3 basic process of control 27
chapter 2 quality requirements of modern auto parts operators 34
2.1 professional ethics 35
2.2 legal knowledge36
2.2.1 anti unfair competition law 36
2.2.2 product quality law 40
2.2.3 consumer protection law 43
2.2.4 economic contract law 46
Chapter 3 automobile parts knowledge 50
3.1 terms and definitions of automobile accessories 50
3.1.1 scope of application 50
3.1.2 terms and definitions 51
3.2 numbering rules of auto parts 52
3.2.1 Varieties, specifications and numbering rules of domestic auto parts 52
3.2.2 varieties, specifications and numbering rules of imported auto parts 54
3.2.3 basic principles of self numbering 56
3.3.3 basic knowledge of auto parts 57
3.3.1 main group 1: Engine 57
3.3.2 main group 3: transmission 75
3.3.3 main group 4: front suspension and steering system 77
3.3.4 main group 5: rear axle and rear suspension system 79
3.3.5 main group 6: wheels and brakes 81
3.3.6 main group 8: body 85
3.3.7 main group 9: electrical devices 88
Chapter 4 auto parts purchase management 97
4.1 Auto Parts Market Research 98
4.1.1 types and contents of auto parts market research 99
4.1.2 steps of Auto Parts Market Research 100
4.1.3 automobile parts market research methods 101
4.2 Purchase channels and procedures of accessories 102
42.1 purchase channel 102
4.2.2 purchase method and purchase quantity 103
4.2.3 purchase business procedures and related procedures 103
4.3 parts identification and acceptance 104
4.3.1 inspection of auto parts packaging according to transportation packaging specifications Parts storage and management 114
5.2.2 parts storage and management 114
5.2.2 storage and management of auto parts 115
5.2.3 location code management system of spare parts 115
5.2.4 quantity management of auto parts 116
5.2.5 barcode management of auto parts 117
5.2.6 maintenance of accessories 117
5.2.7 parts inventory 120
5.3 Inventory control and management 121
5.3.1 inventory overview 121
5.3.2 types of inventory problems 123
5.3.3 important methods of inventory management ABC inventory classification management 124
5.3.4 principles of inventory control 126
5.3.5 inventory control 126
5.4 traditional inventory control and management technology 127
5.4.1 fixed order quantity system 127
5.4.2Fixed order interval system 132
5.5 modern inventory control and management technology 134
5.5.1 JIT technology 134
5.5.2 DRP technology 136
5.5.3 QR (rapid response) technology 138
5.5.4 VMI (supplier managed inventory) 138
Chapter 6 auto parts quality management 142
6.1 quality management system 142
6.1.1 ISO9000 quality management system standards 142
6.1.2 ISO9000 The basic requirements of group 144
6.1.3 quality management of auto parts 146
6.2 total quality management 146
6.2.1 the meaning of total quality management 146
6.2.2 the core principles of total quality management 147
6.2.3 basic principles of total quality management 148
6.2.4 basic work of total quality management 149
6.2.5 working procedures of total quality management 150
6.3 Parts quality management practice 152
Chapter 7 auto parts operation analysis 157
7.1 financial management 157
7.1 financial management system 157
7.1.2 monetary fund management regulations 158
7.1.3 revenue, expense and profit 159
7.2 financial accounting report 160
7.3 business analysis 164
7.3.1 significance and purpose of financial analysis 164
7.3.1 financial analysis7.3.2 methods, steps and principles of financial analysis 165
7.3.3 basis of financial analysis and evaluation 165
7.3.4 index system of financial analysis and evaluation 165
Chapter 8 commodity display and advertising publicity 169
8.1 commodity display and publicity 170
8.2 auto parts advertising 171
8.3 economic contract 173
Chapter 9 electronic parts management and Commerce 177
9.1 Overview 177
9.2 the application of computer technology in the field of auto parts marketing 178
9.3 auto parts e-commerce 185
appendix national professional standards: Auto Parts salesmen, labor and social security of the people's Republic of China The definition of TV shopping program / 1 Section 2 the characteristics of TV shopping program / 3 Section 3 the development history of TV shopping program in China / 6 section 4 the future prospect of TV shopping program in the era of all media

Introduction on TV shopping program / 1
section 1 definition of TV shopping program / 1
section 2 features of TV shopping program / 3
section 3 development history of TV shopping program in China / 6
section 4 future exhibition of TV shopping program in the era of all mediaHope / 11
Chapter 1 shopping experts -- new stars with marketing ability / 14
section I definition of shopping experts / 14
section II role orientation of shopping experts / 20
section III professional requirements of shopping experts / 24
Chapter II essential core competence and comprehensive literacy of shopping experts / 30
section 1 essential core competence of shopping experts / 30
section 2 The necessary comprehensive literacy of shopping experts / 54
Chapter III training methods of TV shopping program hosts / 74
section I core competence training / 74
section II comprehensive literacy training of shopping experts / 105
Chapter IV hosting of different types of goods in TV shopping programs / 126
section I living home / 126
section II digital appliances / 143
section III Jewelry, collectibles / 151
Section IV other categories / 164
postscript / 171















preface 1 white paper highlights 2 Chapter 1 overview of maker space 4 1.1.1 related concepts analysis of 4 1.1.1 traditional incubator 4 1.1.2 new incubator 4 1.1.3 maker space 4 1.2 construction of Chinese maker space 5 chapter 2 Shanghai maker space development status quo

Contents
preface 1
highlights of white paper 2
Chapter 1 overview of maker space 4
1.1 crowdAnalysis of related concepts of innovation space 4
1.1.1 traditional incubator 4
1.1.2 new incubator 4
1.1.3 co innovation space 4
1.2 construction of China's maker space 5
Chapter 2 development status of Shanghai's maker space 6
2.1 development history of Shanghai's maker space 6
2.2 regional distribution of Shanghai's maker space 7
2.3 scale and area of Shanghai's maker space 7
2.4 The source of revenue of Shanghai maker space 8
2.5 types of service of Shanghai maker Space 9
2.5.1 entrepreneurship related activities innovation and entrepreneurship activities and education training The economic situation of the settled enterprises (teams) 16
34 the intellectual property rights of the settled enterprises (teams) 16
Chapter IV analysis of the development policy of Shanghai maker space 18
4.1 implementation overview of the maker space support policy 18
4.2 development of the maker space support policy 19
4.3 representative support policy analysis of the maker space 20
4.3.1 business performance reward 20
4.3.2 infrastructure construction Chapter 5 Shanghai excellent maker space 25
5.1 ranking list of Shanghai mass innovation space5.2.1 Shanghai Pudong Software Park Venture Capital Management Co., Ltd Shanghai maiteng Yonglian maker Space Management Co., Ltd. 32
5.2.7 Shanghai chuangbang Investment Management Co., Ltd 6.2.2 comparison of the co innovation space at home and abroad 37
6.2.1 comparison of the maker space ecosystem 37
6.2.2 comparison of the participants of the maker space 38
6.2.3 comparison of the service and function of the maker space 38
6.2.4 comparison of the international development of the maker space 38
6.3.1 y combinator 39
6.3.2 plug & play 40
6.3.3 techshop 41
Chapter 7 Shanghai maker space future outlook 43
7.1 main conclusions43
7.2 suggestions on the future development direction of Shanghai maker space 44












Chapter 1: size and characteristics of high net worth families in China Chapter three: focus on the family inheritance of two generations of entrepreneurs

Chapter 1: the size and characteristics of China's high net worth families
1.1 the number of high net worth families in China
1.2 the geographical distribution of China's high net worth families
1.3 the composition of China's high net worth families
1.4 the family size of Chinese Entrepreneurs
Chapter 2: decoding two generations of entrepreneurs
2.1 basic portraits of two generations of entrepreneurs
Chapter 3: focusing on the family inheritance needs of two generations of entrepreneurs
3.1 Two generations of entrepreneurs' cognition of family inheritance
3.2 two generations of entrepreneurs' preference for family inheritance
Chapter 4: focusing on family office
4.1 decoding foreign family office
4.2 family office in China
4.3 domestic family office business challenges
4.4 countermeasures for future development of domestic family office
4.5 The future development prospects of domestic family office


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this book introduces the post cognition, team building management and project of the planning director in detail The contents of pre planning management, project advertising planning management, project promotion planning management, promotion cost budget management, etc. It is based on practical operation, completely theoretical, concise and practical, with a large number of cases and templates. Chapter 1 job recognition / 1 Section 1 planning

This book introduces in detail the post cognition, team building management, pre project planning management and project management of planning directorAdvertising planning management, project promotion planning management, promotion cost budget management, etc. It aims at the practical operation, completely de theorized, concise and practical, with a large number of cases and templates.
Chapter 1 job cognition / 1
section 1 post responsibilities of Planning Director / 2
1. Employment prospect analysis / 3
2. Post function cognition / 3
3. Job responsibilities understanding / 5
related links: recruitment notice of ×× real estate marketing planning Co., Ltd. / 5
related links: recruitment notice of ×× Real Estate Development Co., Ltd. / 6
section 2 professional knowledge of planning director /Related links: common real estate construction area terms / 14
3. Commercial housing sales knowledge / 15
related links: handling of commercial housing sales license / 19
4. Price and payment method knowledge / 20
section III personal quality of Planning Director / 20
1. Knowledge of real estate construction area/ Chapter 2 team building management / 25
section 1 Establishment of planning department / 26
1. Department functions / 27
2. Organizational structure / 27
3. Professional quality / 22
related links: Eight word formula for real estate marketing planning manager / 22
Chapter 2 team building management / 25
section 1 Establishment of planning department / 26
1. Department functions / 27
2. Organizational structure / 27
3. Selection of members/ 28
related links: the quality of an excellent Real Estate Planner/28
IV. fixed post and fixed number / 30
section II institutionalized management / 34
1. Objectives of institutionalized management / 34
2. Means of institutionalized management / 35
3. Methods of institutionalized management / 35
[actual combat model] code of conduct of marketing planning department / 37
[actual combat model] discipline standard of marketing planning work / 38
[actual combat model] attendance system of marketing planning department/ 38
[actual combat model] market research management system of marketing planning department / 39
[actual combat model] marketing planning management system of marketing planning department / 42
[actual combat model] advertising and production management system of marketing planning department / 43
[actual combat model] file management system of marketing planning department / 47
section III morning meeting management / 48
I. purpose of morning meeting/ 49
2. The importance of the morning meeting / 50
3. The secret of the success of the morning meeting / 50
4. The content of the morning meeting / 51
[actual combat model] ×× early meeting system of marketing planning department of real estate company / 53
Chapter III project planning management / 55
section 1 Market Research / 56
1. Market macro environment analysis / 57
2. Urban real estate market survey/ 59
[practical model] analysis table of transaction situation of tertiary market / 63
3. Investigation and analysis of buyer's behavior / 64
[practical model] analysis of purchasing motivation of house buyers / 66
[practical model] 2017 ×× buyer demand questionnaire / 66
4Research and analysis / 68
[actual combat model] ×× project competitor real estate analysis report / 70
v. investigation and analysis of the basic situation of the plot / 75
[actual combat model] ×× project plot analysis and evaluation / 77
section II development project selection / 78
1. Development city selection / 78
2. Development site selection / 79
3. Development management mode selection/ Selection of development project product mode / 82
v. selection of development project financing scheme / 83
section 3 project feasibility study / 84
1. Feasibility study items / 84
2. Contents of feasibility study report / 85
[actual combat model] ×× real estate project feasibility study report / 90
Chapter IV project advertisement planning management / 95
section I Sales Office Design /Location principles of sales offices / 97
2. Functional design of sales offices / 97
3. Layout requirements of sales offices / 99
4. Decoration details of sales offices / 99
5. Location relationship between sales offices and model houses / 101
6. Key points of model house setting / 102
7. Key points of sample house packaging / 103
[actual combat model] ×× decoration scheme of building model house/ Section 2 the design of the building book / 107
1. The content of the book / 107
2. The type of the book / 108
3. The design of the building book / 109
4. The copy of the building book / 109
related links: the copy of the building bookCreative skills / 111
5. Key points of multi page design / 112
6. Key points of typesetting of interior page / 114
7. Key points of illustrative text typesetting / 114
[practical model] jindihuafu property book / 115
section 3 DM advertising design / 116
1. Types of DM / 116
2. Characteristics of DM / 116
3. DM design method / 117
4. Key points of DM Design/ DM folding key points / 121
6. DM technology points / 121
7. DM use skills / 123
[actual combat model] real estate DM Design appreciation / 124
Section IV outdoor advertising design / 125
1. Types of outdoor advertising / 125
2. Design principles of outdoor advertising / 126
3. Composition principles of layout design/ Key points of outdoor advertising font design / 127
5. Creative font design points of outdoor advertisement / 127
6. Expression form of outdoor advertising illustration / 128
7. Design principles of outdoor advertising character image / 128
8. Key points of outdoor advertising color application / 129
9. Application characteristics of advertising photography / 129
[actual combat model] outdoor advertising of real estate/ Chapter V project promotion planning management / 132
section 1 opening activity planning / 133
1. Preparation before opening / 134
2Time selection / 137
related links: key points of selecting opening time / 138
3. Media publicity before opening / 138
4. Function setting of opening area / 139
5. Positioning of opening planning scheme / 141
[actual combat model] ×× opening plan of sales center of commercial city / 141
section II Planning of brand signing activities / 143
1. Preparation before signing/ (2) arrangement of contract signing site / 145
3. Preparation of contract signing personnel / 147
4. Content of signing activity planning document / 147
5. Formal procedure of signing ceremony / 149
[actual combat model] ×× brand signing meeting activity implementation plan / 150
section 3 tour activity planning / 153
1. Basic characteristics of exhibition tour / 153
2. Arrangement of tour personnel/ 153
3. Tour material preparation / 155
4. Area division of tour activities / 155
5. Make tour plan / 157
6. Choose exhibition venue / 159
7. Tour implementation strategy / 160
[actual combat model] ×× real estate project tour activity planning plan / 160
section 4 holiday promotion activity planning / 163
1. Connotation of holiday promotion/ Holiday sales promotion material preparation / 164
3. Holiday promotion personnel preparation / 165
4. Determine holiday promotion theme / 166
5. Holiday promotion management / 168
26、 Holiday promotion management / 169
7. Key points of holiday promotion management / 170
[actual combat model] ×× real estate Qixi activity planning scheme / 172
Chapter VI promotion cost budget management / 174
section 1 Preparation of promotion expense budget table / 175
1. Composition of promotion expense / 175
2. Preparation procedure of promotion expense budget/ The second section is the marketing expense budget in each stage of promotion / 184
1. The brand introduction period / 185
2. The opening sales period / 185
3. The medium sales period / 185
4. The final sales period/ Section 3 control of promotion cost budget / 186
1. Principles of promotion budget management / 186
2. Contents of promotion budget control / 187
3. Reward and punishment points of promotion cost budget management / 189
4. Promotion cost process control points / 189
5. Promotion cost evaluation feedback points / 190





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